Privacy Policy

1. Introduction

This Privacy Policy describes how Sushma Naik ("I", "me", or "Service Provider"), a freelance digital marketing professional, collects, uses, and protects information that you ("Client" or "User") provide when using this website or engaging my services.

I am committed to ensuring the privacy and security of your personal information. By using this website or engaging my services, you consent to the practices described in this Privacy Policy.

2. Information I Collect

I may collect the following types of information:

2.1 Personal Information You Provide:

• Name and contact information (email address, phone number)
• Business name and website URL
• Project details and requirements shared via contact form or email
• Payment information (processed securely through payment gateways; I do not store card details)
• Communications and correspondence between us

2.2 Information Collected Automatically:

• Website usage data (pages visited, time spent, referring pages)
• Browser type, operating system, and device information
• IP address and approximate geographic location
• Cookies and similar tracking technologies

2.3 Business Account Information:

When clients grant access to their marketing platforms (Google Ads, Meta Business Manager, etc.) for service delivery, I access only the information necessary to perform the agreed services.

3. How I Use Your Information

I use the information collected for the following purposes:

• To provide and deliver the digital marketing services you have engaged
• To communicate with you regarding your project, updates, and invoices
• To process payments for services rendered
• To improve and optimize the services offered
• To send you relevant information about services, promotions, or industry updates (with your consent)
• To comply with legal obligations and resolve disputes
• To analyze website usage and improve user experience

4. Cookies and Tracking Technologies

This website uses cookies to enhance your browsing experience. Cookies are small data files stored on your device. You can control cookie settings through your browser. The types of cookies used include:

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help understand how visitors interact with the website (e.g., Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can opt out of analytics cookies by disabling cookies in your browser settings. Note that disabling certain cookies may affect website functionality.

5. Information Sharing and Disclosure

I do not sell, trade, or rent your personal information to third parties. I may share your information in the following limited circumstances:

• Service Delivery: With trusted tools and platforms necessary to deliver services (e.g., email marketing software, analytics tools)
• Payment Processing: With payment gateway providers to process transactions securely
• Legal Compliance: If required by law, court order, or governmental authority
• Business Protection: To protect rights, property, or safety
• With Your Consent: In any other circumstances with your explicit consent

6. Data Security

I take reasonable and appropriate measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Using secure, encrypted communication channels (HTTPS)
• Restricting access to personal information on a need-to-know basis
• Using strong passwords and two-factor authentication for all accounts
• Regularly reviewing and updating security practices

However, please be aware that no method of data transmission over the Internet is 100% secure. I cannot guarantee absolute security of your information.

7. Client Platform Access

When you grant access to your digital marketing accounts (Google Analytics, Google Ads, Meta Business Manager, social media accounts, etc.) for service delivery:

• I access only the data required to perform the agreed services
• I will not share your account data with unauthorized third parties
• Access will be revoked upon termination of services
• You retain full ownership of your accounts and data at all times

8. Data Retention

I retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

• For the duration of our service agreement and for 3 years thereafter for legal and business purposes
• Financial and payment records are retained for 7 years as required by Indian tax laws
• Communication records are retained for the duration of the business relationship plus 2 years

You may request deletion of your data at any time, subject to legal retention requirements.

9. Your Rights

You have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information I hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information (subject to legal obligations)
• Right to Object: Object to processing of your information for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the basis

To exercise any of these rights, please contact me at sushma.naik@gmail.com.

10. Third-Party Websites and Tools

This website may contain links to third-party websites. I am not responsible for the privacy practices of those websites. I encourage you to review their privacy policies. The following third-party tools may be used in service delivery:

• Google Analytics, Google Ads, Google Search Console
• Meta Business Manager and Facebook Ads
• Email marketing platforms (Mailchimp, etc.)
• Social media platforms (Instagram, LinkedIn, YouTube, etc.)

Each of these platforms has its own privacy policy and data practices.

11. Children's Privacy

My services are not directed to individuals under the age of 18. I do not knowingly collect personal information from minors. If you believe a minor has provided personal information, please contact me immediately.

12. Changes to This Privacy Policy

I may update this Privacy Policy from time to time to reflect changes in my practices or legal requirements. Updated policies will be posted on this page with a revised "Last Updated" date. Continued use of my services after such changes constitutes acceptance of the updated policy.

13. Contact Me

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Sushma Naik
Freelance Digital Marketing Professional
Email: sushma.naik@gmail.com
Location: India